What Role Do Licensed Brokers Play?
Although the transaction was often carried out electronically, licenced brokers are primarily responsible for matching the bid and asking prices in stock market trading. If a company's stock price rises as a result of increased share demand, the value of the shares rises as well. They can then continue trading shares and try to profit from the price increase by selling their shares, or they can hang on to them in the hope that their price will grow further.